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The New Face of Marketing

by skoda on February 13, 2015

The New Face of Marketing

 

Marketing has taken on yet another new face – mobile – and according to Morgan Stanley, Mobile Marketing is the fastest growing industry in the history of the Internet.

It’s really no surprise. Today, consumers are becoming more dependent on, and active with, their mobile phones. In fact, 96% of adults own cell phones – 37% of which are smart phones. With statistics like that, it’s only natural that businesses key in on the mobile marketing revolution that’s sweeping the Internet.

The new definition is: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through and with any mobile device or network.

The crux of the new definition lies in two parts of its taxonomy:

  1. The “set of practices” includes “activities, institutions, processes, industry players, standards, advertising and media, direct response, promotions, relationship management, CRM, customer services, loyalty, social marketing, and all the many faces and facets of marketing.”
  2. To “engage” means to “start relationships, acquire, generate activity, stimulate social interaction with organization and community members, [and] be present at time of consumers expressed need.” Furthermore, engagement can be initiated by the consumer (“Pull” in form of a click or response) or by the marketer (“Push”).  (Mobile Marketing Association)

When developing a mobile marketing campaign, it is crucial to make sure your campaign works across all available platforms. You could miss out on reaching an important market segment if your ad doesn’t work! Be sure to test your mobile advertising campaign on all mainstream devices.

So, Why Go Mobile?  Grad OwlTo break it down into something easier to understand, Mobile Marketing brings your products or services to your customers or clients in a much faster way than traditional marketing methods. Even simpler yet: mobile marketing is any form of marketing that involves using a mobile phone to participate. It may take on the form of a text message promotion, email, social media outlets or even face-to-face interactions – all with one goal in mind: engaging the customer to take some type of action.

Don’t fret about the details – Remarkamobile has it all figured out.  They have the Real Pros in the Industry teaching the basics.

This new Face of Marketing is making Great Strides for any Entrepreneur that wants an “Edge” in their Marketing. 

Click here to Learn more secrets of Mobile Marketing…





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Basic Mobile Marketing Basics

by skoda on February 6, 2015

Mobile Marketing Basics

 

Implementing a Mobile Marketing plan into your current marketing strategy really isn’t all that difficult and it’s actually less expensive than you think, but it will take time to set up, monitor and maintain. It can’t be stressed enough that Mobile Marketing is about consistency and commitment. You have to think about what you want to offer your customers, how you want them to react to the offer and what you will do to see it through.

Business is about building relationships and Mobile Marketing fits into this concept perfectly. In order to be successful in offering your customers what they want, you have to first know what they want.

To help you on your way – here are a several steps you can take to begin implementing Mobile Marketing in your business today:

Begin by assembling a functioning database. Avoid adding nothing but mobile numbers to your database. Allowing users to opt into your database will provide you with a level of legitimacy as you continue forward. You can get permission by having them fill out a request form on your website.

• Learn the basics first. You have to crawl before you walk and walk before you run. If you are planning to go this alone and not hire an agency that specializes in this field, you must learn the basics. The Mobile Marketing Association’s Best Practices Document is a good place to start. Unless you are a computer and Internet guru, some of the information may seem over your head when you first start reading. It’s ok – take your time and you’ll catch on.

• Case studies are excellent examples. Case Studies help you to see what other businesses are doing in the mobile world. It can also help get your creative juices flowing as far as what you can do in your business.

• Walk the walk. Use mobile web frequently. There’s no better way to learn something new than by putting it into practice. Subscribe to as many text messaging campaigns you can find. If you aren’t already on an unlimited data plan, now would be a good time to change that. You have to use the technology if you expect to sell your customers on its benefits.

Integrate mobile marketing into other types of marketing. Mobile works best when tied together with other things such as print, television, radio, and live performances. Make sure to integrate 2-D bar codes or quick response codes into your print to help drive traffic to your mobile site. You have endless opportunities.

• Determine how you’re going to get your offer out to your customers: text messaging, mobile website, mobile coupons, mobile advertising or some combination of these.

• Find companies who can provide you the technological support you’ll need to get your offer out to the masses. You’ll need text messaging companies, mobile website builders, etc., to make it all come together. Or, if you prefer, hire a one-stop shop to handle it all for you.

• Never stop learning! Mobile Marketing is a new technology and just like everything else, it will continue to evolve even in its formative days. Learn what you’re competitors are learning – but do it first. Don’t get left behind!

Maintain your program. There is nothing more disappointing for a customer than to sign up for a mobile marketing campaign and never hear anything from the company. Take the time to send customers a message at least once a week, even if it just something simple, like telling them you are glad to have them aboard.

Like it or not, Mobile Marketing IS the wave of the future of the Internet. The yellow pages and other forms of traditional marketing have run their course. It’s now time to embrace the new technology and discover what it can do for you and your business.

Learn More about the Remarkable Mobile Marketing Here





PSS: If Your Upline Does Not Provide a Step-By-Step Blueprint For Success, Check This Out NOW (Unless You Already Have Too Many Leads) – Click Here For Instant Access

PSS: Earn 100 Percent Commissions by clicking here >>>Empower Yourself <<<

PSS: Learn how to Create, Collect and Preserve Wealth by checking out..
>>> Our Government Approved Money System <<<< Retweet

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Consider Going Mobile

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