The New Face of Marketing
Marketing has taken on yet another new face – mobile – and according to Morgan Stanley, Mobile Marketing is the fastest growing industry in the history of the Internet.
It’s really no surprise. Today, consumers are becoming more dependent on, and active with, their mobile phones. In fact, 96% of adults own cell phones – 37% of which are smart phones. With statistics like that, it’s only natural that businesses key in on the mobile marketing revolution that’s sweeping the Internet.
The new definition is: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through and with any mobile device or network.
The crux of the new definition lies in two parts of its taxonomy:
- The “set of practices” includes “activities, institutions, processes, industry players, standards, advertising and media, direct response, promotions, relationship management, CRM, customer services, loyalty, social marketing, and all the many faces and facets of marketing.”
- To “engage” means to “start relationships, acquire, generate activity, stimulate social interaction with organization and community members, [and] be present at time of consumers expressed need.” Furthermore, engagement can be initiated by the consumer (“Pull” in form of a click or response) or by the marketer (“Push”). (Mobile Marketing Association)
When developing a mobile marketing campaign, it is crucial to make sure your campaign works across all available platforms. You could miss out on reaching an important market segment if your ad doesn’t work! Be sure to test your mobile advertising campaign on all mainstream devices.
So, Why Go Mobile? To break it down into something easier to understand, Mobile Marketing brings your products or services to your customers or clients in a much faster way than traditional marketing methods. Even simpler yet: mobile marketing is any form of marketing that involves using a mobile phone to participate. It may take on the form of a text message promotion, email, social media outlets or even face-to-face interactions – all with one goal in mind: engaging the customer to take some type of action.
Don’t fret about the details – Remarkamobile has it all figured out. They have the Real Pros in the Industry teaching the basics.
This new Face of Marketing is making Great Strides for any Entrepreneur that wants an “Edge” in their Marketing.