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Dynamic Article Marketing Strategy

by skoda on June 13, 2012

Suggestions For A Dynamic Article Marketing Strategy


You may not think of it as a common form of marketing, but article marketing can actually be quite effective. When businesses write pieces directed to those in their industry, they are reaching an audience with prior knowledge of the subject matter. This article will teach you more about how to maximize your article marketing experience.

Try to create articles that help people with an issue. Articles that can solve someone’s problem will help you become more highly regarded. If you can help someone with an issue they were searching for, they are more likely to try to find more articles that you have written.

Articles need to be very easy to read, so remember that the Enter key is your friend. A long, drawn out paragraph is only going to make your content difficult to read. Pressing the Enter key is absolutely free and it won’t even hurt your fingers pressing it! Isn’t it amazing? Make sure you break things up properly.

If you have an article outsourced, always proofread it. You will see that outsourced writing jobs can vary greatly in quality and as the saying goes, you get what you pay for. Do not automatically post outsourced articles to your site. You need to assure that it is well written and not plagiarized before you put it on your site.

To help market your article, try to keep your content focused on a wider audience. This will make sure that it interests loyal readers and doesn’t make any potential readers feel that the content is not for them. Don’t overfill your content with too many industry-specific terms that not everybody will understand.

If you are going to use PLR articles for article marketing, you should consider rewriting the articles as much as possible. One reason why you should do this is that article directories will not permit duplicate copies to be listed. Re-writing PLR will add value to the articles since they can be added to article directories. At the very minimum, you should rewrite 70 percent of the PLR material that you are using.  In fact, use an Authority Site for Faster Results.

Start your article off on the right foot: Include the main subject of the article within the first three or four words in the title. This quickly grabs all potential readers’ attention, and makes it more likely that each reader will perceive the subject matter to be immediately relative to their interests.

If a customer knows that the product you offer works for someone else, this can go a long way in making their decision to purchase from you. Thus, try to include a section which features real life testimonials from people who have used your product and were satisfied with the results.

When you are marketing your articles, one tip you must remember is to create a catchy title. Don’t get so caught up in writing the content that you forget just how important your title is to draw people in and catch their attention. The title is the first thing people see, so it is important to make it as attention grabbing as possible to get the most people to actually look at your work.

A great article marketing tip that can help you is to do everything you can to make your readers happy. This might mean writing articles to cover new subjects they want to see. Keeping your readers happy is a great way to stay successful and to continue making money.  Keep Relative Authority Content coming on a regular and consistent basis to really develop an unlimited supply of contacts.

Article marketing is a clever way to reach customers already consuming products within your industry, so you know they already buy similar products! Hopefully this article has given you some refreshed ideas about how to use the concept of article marketing to your advantage in your business and be effective with your advertising dollars.


  • Alecia

    Thanks for the tips. People relate to people. 

  • Jaime Cruz

    hey joseph buddy, great post and grea tips, article marketing is a great way to reach people about a certain product and I’m agree 100% Keeping your readers happy is a great way to stay successful and to continue making money all over the web,.
    Awesom tips brother

    Jaime (EL TIGRE)

    • Joseph Skoda

      We must try to keep our readers informed.  Sometimes they are happy…sometimes they are not!

  • Pingback: Achieving Article Marketing Success()

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