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Do You have a Successful Lead Generation Process?

by skoda on October 2, 2011


Your sales response rates drop, and business declines. It is a vicious spiral.|For example, if the leads being generated aren’t properly qualified in the process of promoting, the company will have wasted cash and time on disinterested and unqualified clients.

Leads are an indispensable part in building any type of business successfully, whether or not it is a standard bricks and mortar company or a Web business. Good lead generation is crucial to the monetary success of any company, whether small or large.

Though not all leads are created equal and not all lead generation processes are born equal. A substandard lead can cost a lot more than it would appear at first impression.

Across the marketing process there has to be a technique to identify qualified leads and separate them from the others. Your conversion rates will be disheartening otherwise and you’ll become disillusioned and your business will fall apart . Don’t fall into that trap.

Understand, the lead generation process can be laborious, both offline and online. The offline lead generation process involves driving to meet people face to face, and lots of phone calls.

  If the leads are taken from fliers and forms filled in at trade shows, these leads have to be put into a database and then approached individually. Information might need to be sent out, which involves cost, and one way or another those leads have to be qualified and then stepped up to a sales office.

The sales office then has to go through more processes, thru to closing, which hopefully results in a sale.

Generating leads online is no less complicated and labor-intensive, and if you have operated a web Multi-Level Marketing business for any length of time you are probably nodding in accord. Okay you do have an audience of millions when you market online, but that means that qualifying process is rather more significant and it’s much more hard because few people actually know you from a hole in the ground.  Also, work on Free MLM Leads.

There are not many businesses that don’t need an initial investment to get it going, and obviously the more capital you can invest the quicker your business can take off and which will mean outsourcing the tiresome jobs or things you’re not capable of doing yourself. Advertising at some particular point will always pull in more leads, if it’s done properly.

If you have built your attractive web site and you are following all of the tried and tested methods of success, like adding articles continually, answering mails swiftly, employing auto responders and having a prominent opt-in box, and you have built hundreds of backlinks thru article submissions, blogs and social media sites, why in heck are not you making any money?

If success has not yet been acheived by the already mentioned stages, many entrepreneurs consider giving up and returning to the offline promoting world. Perhaps they feel that they were good at such selling, but on returning to this world, find that jobs are scarce.

It is for that reason many individuals consider buying leads from marketing corporations. However, this activity has a significant drawback.

I’ll scrape up some money. I will buy some leads. You would be better off purchasing groceries. Which firms are you able to trust will be the 1st question , as the better the leads are the more expensive they’ll be, and only 1 conversion will be one expensive loss-producing lead. You have just spent the last of your cash and now you can not buy any product to market!

What you want is a trustworthy lead generation system that works, one that’s simple to learn and one that keeps you in control of the entire process.

Your lead starts with you and ends with you when you close a deal. You need a system that teaches you the latest methods of grabbing those centered and qualified leads, and will keep you current on the most recent, leading edge strategies for getting you through the lead generation process easily, leaving you with more time to build and enhance your business.  Close the Deal and Follow up with ALL Leads even FREE Leads….


  • Nice post Skoda. 

  • Yes, all entrepreneurs must learn marketing.  Most profitable with free leads.  

    • Joseph Skoda

      That’s right Alecia, we MUST learn the Basics of Marketing to succeed in any business.

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