Simply – it’s convenient.
We live in an “I want it now society” and Mobile Marketing scratches that instant gratification itch. We want what we want and we want it now. Mobile Marketing gives it to us.
When we leave our homes today, the three most important things we make certain to have are keys, wallet/purse and cell phone. Cell phones have become an extension of our beings – why not take advantage of that? Here’s a little more incentive to jump on this while you still can:
- All text message have an open rate of 97% (and within a 5-minute time period);
When developing a mobile marketing campaign, it is crucial to make sure your campaign works across all available platforms. You could miss out on reaching an important market segment if your ad doesn’t work! Be sure to test your mobile advertising campaign on all mainstream devices.
- The world’s population exceeds 6.8 billion people, and nearly one person in three surfs online;
- 1 in 3 smartphone users open and app before they get out of bed;
Invest some time and effort into making your mobile marketing technique personal and customizable. If you are creating an application, make it unique and simple to use and consider providing customers with relevant customization options. If you are not creating a full blown application, at least make your mobile communications engaging and enjoyable.
- Your cell phone/smartphone is within 3 feet of you over 90% of the day;
So, work on your message composition. You can only use 160 characters, so be concise, but clear. Short cuts or “text speak” is acceptable when text messaging. Your opt-out message can include that kind of message, too. You can save characters this way. You can get some good ideas from some translators.
- Mobile search numbers are up six times then over the previous 2 years;
Offer special discounts or value to your mobile marketing customers. Because mobile followers usually require customers to elect to receive information, make it worthwhile for them to enroll. By offering greater discounts or better offers than those available through your web site or print marketing, you can increase the number of customers enrolled in your mobile program.
- 7 Million U.S. mobile users, or 7.1% of the total, used location-based check-in services in March;
- App Downloads are predicted to hit 44 billion by 2016;
Create a mission statement in tune to your purpose on how you can stay on track when doing social mobile marketing. Sticking to your mission statement keeps your business focused and efficient.
- 65% use their smartphones for non-voice purposes in the early evening;
- Facebook and Twitter accounts for approximately half of smartphone usage at any given time of the day, though late evening is most popular, with 34% connecting through social media then.