Implementing a Mobile Marketing plan into your current marketing strategy really isn’t all that difficult and it’s actually less expensive than you think, but it will take time to set up, monitor and maintain. It can’t be stressed enough that Mobile Marketing is about consistency and commitment. You have to think about what you want to offer your customers, how you want them to react to the offer and what you will do to see it through.
Business is about building relationships and Mobile Marketing fits into this concept perfectly. In order to be successful in offering your customers what they want, you have to first know what they want.
To help you on your way – here are a several steps you can take to begin implementing Mobile Marketing in your business today:
Begin by assembling a functioning database. Avoid adding nothing but mobile numbers to your database. Allowing users to opt into your database will provide you with a level of legitimacy as you continue forward. You can get permission by having them fill out a request form on your website.
• Learn the basics first. You have to crawl before you walk and walk before you run. If you are planning to go this alone and not hire an agency that specializes in this field, you must learn the basics. The Mobile Marketing Association’s Best Practices Document is a good place to start. Unless you are a computer and Internet guru, some of the information may seem over your head when you first start reading. It’s ok – take your time and you’ll catch on.
• Case studies are excellent examples. Case Studies help you to see what other businesses are doing in the mobile world. It can also help get your creative juices flowing as far as what you can do in your business.
• Walk the walk. Use mobile web frequently. There’s no better way to learn something new than by putting it into practice. Subscribe to as many text messaging campaigns you can find. If you aren’t already on an unlimited data plan, now would be a good time to change that. You have to use the technology if you expect to sell your customers on its benefits.
Integrate mobile marketing into other types of marketing. Mobile works best when tied together with other things such as print, television, radio, and live performances. Make sure to integrate 2-D bar codes or quick response codes into your print to help drive traffic to your mobile site. You have endless opportunities.
• Determine how you’re going to get your offer out to your customers: text messaging, mobile website, mobile coupons, mobile advertising or some combination of these.
• Find companies who can provide you the technological support you’ll need to get your offer out to the masses. You’ll need text messaging companies, mobile website builders, etc., to make it all come together. Or, if you prefer, hire a one-stop shop to handle it all for you.
• Never stop learning! Mobile Marketing is a new technology and just like everything else, it will continue to evolve even in its formative days. Learn what you’re competitors are learning – but do it first. Don’t get left behind!
Maintain your program. There is nothing more disappointing for a customer than to sign up for a mobile marketing campaign and never hear anything from the company. Take the time to send customers a message at least once a week, even if it just something simple, like telling them you are glad to have them aboard.
Like it or not, Mobile Marketing IS the wave of the future of the Internet. The yellow pages and other forms of traditional marketing have run their course. It’s now time to embrace the new technology and discover what it can do for you and your business.