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2 Important Points In Search Engine Optimization

by skoda on September 18, 2013

These Two Points are Important to Increase Your Search Engine Optimization (SEO) Efforts


Depressed ManGetting your site to the standards required by search engines such as Google is usually both hard and very easy.

The hard part is when you already have a complex site that is not up to standards and you are forced to make a lot of changes to it. The easy part is when you start out new with a new site and build it with search engine optimization in mind.

Whichever your case may be, here are two important points to keep in mind. Remember that each site is different, but these rules apply to most web sites in general.  After all, Search Engine Optimization means More Money for your Business.

You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won’t do anything but lower your audience’s confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.

The Foundation

Right from the start, pick a site design and coding system that gets along well with search engine crawlers. Search engines periodically send out ‘spiders’ or ‘crawlers’ to scan your site. These are small digital robots that exist only in coded form and search your site for relevant information. They basically try to find out what your site is all about and send that data back to their mainframe. They are programmed to look out for certain things and ignore others. If they like what they see then this has a positive outcome on the search results, so often SEO means not making the human surfer happy, but these virtual robots.

Thus pick a design these spiders like. WordPress or other publishing platforms are built with web standards in mind and are search engine optimized right out of the box. So instead of building a side from the grounds up in HTML, you might want to consider going the publishing platform way.

Communicate effectively with search engines and your customers by optimizing the title attributes of your links. Tweaking the title attributes will deliver more information about what’s on the other side of that link after a click through. There are many scams out there and pages with multiple pop-ups. Surfers want to know what they’re clicking, so make sure you’re giving the best information you can.

Keep Up The Flow

Once the site is up, keep up the content and flow of data. A lot of website owners make the mistake of assuming that a web site is like a billboard: set it up, forget about it and watch the business roll in.

This couldn’t be further from the truth. A site is like a branch of your business and like any other branch it requires someone to take care of it, to sweep the floor, update the products and deal with the customers. Particularly the last part is important. The clients need a reason to come to your site and often free information is the key.

The future development strategy for all companies with a web site should include a strategy for search engine optimization, getting more traffic to their site. One key point is to be aware of the use of appropriate key words. Appropriate key words should be placed strategically throughout your site, the title tag and page header are generally the most important spots for keywords, be careful with your choices.

As long as you give them that in form of always fresh articles, videos, etc, on the subject you are selling, you can count on a regular flow of traffic. This automatically translates into SEO. Search engines highly respect information sites. Although you may have a business page, if the spiders see you giving out information, then they will give you a higher preference in the search engine ranking.

Running a site is a lot of work. But having it set up with search engine optimization in mind right from the launch will make things easier by far. Many Entrepreneurs use “Predatory SEO” for an advantage in their Marketing and SEO efforts.  Click here to Learn More about how Predatory SEO can help your Business.  Just keep yourself and the site up to date with the newest developments in search engines, and your site will enjoy more traffic and business.


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